Hello Chérie
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Retail

For decades, our retail partners have offered a wide range of toilet paper brands. Yet the category has seen little meaningful innovation: premium products can still leave room for improvement, while lower-cost options may fall short on quality. Many are also packaged in plastic.
Hello Cherie brings quality, comfort, and thoughtful design together. Made from a blend of bamboo and virgin wood fibres, each sheet is four-ply and snow white. A delicate, water-based sweet jasmine fragrance infused in the core adds a fresh finishing touch, combining two thoughtful features in one premium product.
Each roll is individually wrapped in soft paper to help preserve its fragrance. Once the pack is opened, the jasmine scent lasts for up to 45 days.
Created with your customers’ comfort in mind, Hello Cherie adds a welcoming touch to the bathroom. Our packaging is made from 100% paper, offering a plastic-free alternative.
Hello Cherie: premium comfort, with care in every detail. Join Maison Val De Vie and help every customer feel comfortable and cared for. Our distinctive retail display is ready for your shop. Let’s connect.

Hospitality

After a long flight and a winding drive, you finally arrive at your hotel. The ocean breeze is warm, the sun is setting, and your beautiful suite is waiting. Before the beach, before the cocktails, before that golden sunset—there’s one little moment to freshen up and feel at home.
Hello Cherie makes it a happy one. Made with bio-based natural materials and advanced technology, it feels wonderfully soft and leaves a delicate jasmine fragrance in the air. It’s a small, thoughtful touch that helps you and your partner settle in, smile, and get ready for all the lovely moments ahead.
From welcoming hotel suites to restaurants and hospitality spaces, Hello Cherie brings a little softness, freshness, and feel-good comfort wherever guests gather.Be part of the Hello Cherie journey.
Partner with Maison Val De Vie today — and grow with a brand created to make a difference.

Office

In a modern reception or executive office, Hello Chérie shows that the details matter. Its Sweet Jasmin in-core fragrance and soft, premium sheets give staff and visitors a more refined washroom experience, while the bamboo-based, plastic-free approach backs up a company's sustainability and wellbeing goals — small changes that make a big difference.

Clinic

In a clinic or wellness reception, Hello Chérie brings a calm, natural feel to the washroom as well as the waiting room. Soft 4-ply sheets, a gentle natural jasmine fragrance and recyclable, plastic-free paper packaging suit the welcoming, considered atmosphere that healthcare and wellness practices want patients to feel — kind to you, kind to the planet.

Hello Cherie — inspired by nature, created with care

Our Story

From the Bamboo Forest to Hello Cherie

Walk with us through the heart of a bamboo forest in China, a place where nature feels untouched and the air is fresh, pure and beautifully peaceful. Surrounded by green landscapes and a climate that feels almost like heaven, this is where the story of Hello Cherie begins.

Bamboo has been part of this land and its communities for generations. Here, we place our trust in the farmers and the village communities who carefully nurture this remarkable natural resource.

We believe that creating a truly premium paper begins with respecting where it comes from. By working closely with our partners in China, we bring together nature, craftsmanship and modern technology to create Hello Cherie — a soft, elegant and responsibly made premium paper for a new generation.

Our journey is not only about creating a beautiful product. It is also about supporting the people and communities behind it, creating opportunities and building a relationship that goes beyond business.

From the bamboo forest to your home, hotel, office or bathroom, every Hello Cherie roll carries a little piece of this journey — nature, craftsmanship, community and the feeling of something truly special.

Hello Cherie — inspired by nature, created with care.

Contact Us

Maison Val de Vie GmbH Chemin De Écolier 11
1816 Chailly Sur Montreux
Switzerland
Moosgassli 1
8835 Feusisberg
Switzerland

Tel No. +41 021 559 79 42

Questions, partnerships or press? Send us a message and we will come back to you shortly.

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Partner

Products

Premium toilet roll & bio fragrance

One refined roll, four sizes.

Pure · Natural · Elegant

Hello Chérie, 4 rolls

The compact pack

4 Rolls

150 sheets · 4 ply

Soft, gently fragranced and easy to try, to gift or to keep for guests.

  • A blend of soft bamboo and virgin wood
  • 4-ply, extra soft
  • No plastic · 100% paper packaging · recyclable
  • In-core Bio Sweet Jasmin fragrance
Enquire
Hello Chérie, 8 rolls

The everyday pack

8 Rolls

150 sheets · 4 ply

Our everyday family pack: premium comfort for the home, with the same bio fragrance in every roll.

  • A blend of soft bamboo and virgin wood
  • 4-ply, extra soft
  • No plastic · 100% paper packaging · recyclable
  • In-core Bio Sweet Jasmin fragrance
Enquire
Hello Chérie, 30 rolls

The professional carton

30 Rolls

150 sheets · 4 ply

A generous carton for offices, clinics and small hospitality venues that want a more refined washroom.

  • A blend of soft bamboo and virgin wood
  • 4-ply, extra soft
  • No plastic · 100% paper packaging · recyclable
  • In-core Bio Sweet Jasmin fragrance
Enquire
Hello Chérie, 60 rolls

The bulk carton

60 Rolls

150 sheets · 4 ply

Our largest carton for hotels, retail and larger sites: the full Hello Chérie experience, stocked in volume.

  • A blend of soft bamboo and virgin wood
  • 4-ply, extra soft
  • No plastic · 100% paper packaging · recyclable
  • In-core Bio Sweet Jasmin fragrance
Enquire

Seasonal edition

Christmas Edition

Softness for a better tomorrow

A festive Hello Chérie for the season of giving: premium toilet roll in a gift-ready Christmas box, with a little Swiss winter magic on every shelf and in every home.

  • Skin-friendly
  • Pure comfort
  • Natural origin
  • Dissolves naturally · septic safe

8 Rolls

Enquire
Christmas Edition, 8 rolls