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Retail
Hello Chérie arrives shop-ready: a branded floor display that stacks the Sweet Jasmin cartons, with clear bamboo-and-wood, sustainable-production and biodegradable, septic-safe messaging right on the stand. Premium kraft packaging and a soft, natural fragrance set it apart from everyday shelf staples, giving supermarkets, boutiques and wellness stores a gift-worthy bathroom essential with an easy sustainability story to tell at the point of sale.
Hospitality
Presented in a luxury bathroom setting, Hello Chérie brings a refined finishing touch to hotel suites, resorts and spas. Its soft, embossed sheets and delicate Sweet Jasmin in-core fragrance lift an everyday essential into part of the guest experience, while the bamboo-based, biodegradable, septic-safe and plastic-free approach supports the sustainability commitments modern hospitality brands want to show their guests.
Office
In a modern reception or executive office, Hello Chérie shows that the details matter. Its Sweet Jasmin in-core fragrance and soft, premium sheets give staff and visitors a more refined washroom experience, while the bamboo-based, plastic-free approach backs up a company's sustainability and wellbeing goals — small changes that make a big difference.
Clinic
In a clinic or wellness reception, Hello Chérie brings a calm, natural feel to the washroom as well as the waiting room. Soft 4-ply sheets, a gentle natural jasmine fragrance and recyclable, plastic-free paper packaging suit the welcoming, considered atmosphere that healthcare and wellness practices want patients to feel — kind to you, kind to the planet.
Hello Cherie — inspired by nature, created with care
Our Story
From the Bamboo Forest to Hello Cherie
Walk with us through the heart of a bamboo forest in China, a place where nature feels untouched and the air is fresh, pure and beautifully peaceful. Surrounded by green landscapes and a climate that feels almost like heaven, this is where the story of Hello Cherie begins.
Bamboo has been part of this land and its communities for generations. Here, we place our trust in the farmers and the village communities who carefully nurture this remarkable natural resource.
We believe that creating a truly premium paper begins with respecting where it comes from. By working closely with our partners in China, we bring together nature, craftsmanship and modern technology to create Hello Cherie — a soft, elegant and responsibly made premium paper for a new generation.
Our journey is not only about creating a beautiful product. It is also about supporting the people and communities behind it, creating opportunities and building a relationship that goes beyond business.
From the bamboo forest to your home, hotel, office or bathroom, every Hello Cherie roll carries a little piece of this journey — nature, craftsmanship, community and the feeling of something truly special.
Hello Cherie — inspired by nature, created with care.
Contact Us
1816 Chailly Sur Montreux
Switzerland Moosgassli 1
8835 Feusisberg
Switzerland
Tel No. +41 021 559 79 42
Questions, partnerships or press? Send us a message and we will come back to you shortly.
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Partner
Maison Val De Vie GmbH
Hello Chérie Sale & Administration
Lucien AubryNational & International Manager
Email: lucien.aubry@hellocherie.ch
Tel: +41 79 672 99 98
GBS Advisor & Strategy Partner
Logistic & Delivery
Daniel ImhofCEO
PricewaterhouseCoopers Switzerland (PWC)
Anthony MeynetAccountant
Products
Premium toilet roll & bio fragrance
One refined roll, four sizes.
Pure · Natural · Elegant
The compact pack
4 Rolls
150 sheets · 4 ply
Soft, gently fragranced and easy to try, to gift or to keep for guests.
- A blend of soft bamboo and virgin wood
- 4-ply, extra soft
- No plastic · 100% paper packaging · recyclable
- In-core Bio Sweet Jasmin fragrance
The everyday pack
8 Rolls
150 sheets · 4 ply
Our everyday family pack: premium comfort for the home, with the same bio fragrance in every roll.
- A blend of soft bamboo and virgin wood
- 4-ply, extra soft
- No plastic · 100% paper packaging · recyclable
- In-core Bio Sweet Jasmin fragrance
The professional carton
30 Rolls
150 sheets · 4 ply
A generous carton for offices, clinics and small hospitality venues that want a more refined washroom.
- A blend of soft bamboo and virgin wood
- 4-ply, extra soft
- No plastic · 100% paper packaging · recyclable
- In-core Bio Sweet Jasmin fragrance
The bulk carton
60 Rolls
150 sheets · 4 ply
Our largest carton for hotels, retail and larger sites: the full Hello Chérie experience, stocked in volume.
- A blend of soft bamboo and virgin wood
- 4-ply, extra soft
- No plastic · 100% paper packaging · recyclable
- In-core Bio Sweet Jasmin fragrance
Seasonal edition
Christmas Edition
Softness for a better tomorrow
A festive Hello Chérie for the season of giving: premium toilet roll in a gift-ready Christmas box, with a little Swiss winter magic on every shelf and in every home.
- Skin-friendly
- Pure comfort
- Natural origin
- Dissolves naturally · septic safe
8 Rolls
Enquire
Seasonal edition
Christmas Edition
Softness for a better tomorrow
A festive Hello Chérie for the season of giving, in a gift-ready Christmas box. 8 rolls.
EnquireLegal
Maison Val de Vie GmbH
Switzerland
Register No CHE-346.189.027
In partnership with Bright Paper Co., Ltd.
Certifications, audits and reference numbers of our manufacturing partner. Please quote the reference numbers when you contact the issuing body to verify a document.
Quality management
ISO 9001:2015 Certificate of Registration
The management system of our manufacturing partner has been independently assessed and is compliant with the requirements of ISO 9001:2015.
- Certified company
- Bright Paper Co., Ltd. (江门市贝丽纸业有限公司)
- Unified Social Credit Code
- 914407036633703366
- Standard
- ISO 9001:2015
- Certificate number
- F03726Q00267R302
- AC PIN
- 606175
- Scope of activities
- The manufacture of toilet paper and tissue paper
- Initial certification
- 08/08/2017
- Latest issue
- 06/08/2026
- Re-certification before
- 05/08/2029
- Certification body
- Amtivo China Limited
- Accreditation
- UKAS Management Systems 8289
- Registration & assessment address
- No.3-4 Workshop, Fengshan Industrial Zone, Changqiao, Fengshan Avenue, Changqiao Village, Duruan Town, Pengjiang District, Jiangmen City, Guangdong Province, P.R. China
Validity and status can be verified at: amtivocn.com, certcheck.ukas.com, www.cnca.gov.cn.
Ethical trade
SMETA audit (Sedex)
Our manufacturing partner is registered on the Sedex platform and has been audited under the SMETA methodology.
- Business name
- BRIGHT PAPER CO LTD
- Sedex site reference
- ZS406486368
- Sedex company reference
- ZC406463218
- Audit reference
- ZAA600177318
- Audit company
- Intertek Shenzhen
- Audit start date
- 2025-12-29
- Report
- SMETA Corrective Action Plan Report (CAPR), version 7
- Site location
- Jiangmen, Guangdong, CN 529075
EU Deforestation Regulation
EUDR due diligence system assessment
A gap assessment of our manufacturing partner's due diligence system against Regulation (EU) 2023/1115 was carried out by TÜV Rheinland.
- Assessed party
- Bright Paper Co., Ltd. (江门市贝丽纸业有限公司)
- Report number
- DDS2026010048
- Report
- Report about a Regulation (EU) 2023/1115 Due Diligence System Gap Assessment
- Assessed by
- TÜV Rheinland
- Report version
- 2.0
Quality management
Certificate of Quality Management System Certification
The quality management system of Shenzhen Tianzhu Perfume Co., Ltd. is certified as being in conformity with GB/T 19001-2016 / ISO 9001:2015.
- Certified company
- SHENZHEN TIANZHU PERFUME CO., LTD.
- Unified Social Credit Code
- 91440300056163255L
- Standard
- GB/T 19001-2016 / ISO 9001:2015
- Certificate number
- 0165Z24Q31127R1S
- Scope of activities
- Design, development, production and sales of fragrance essential oil, SPA essential oil, essence and spice (except for qualification permit)
- Initial issuance
- 8 June 2021
- Re-certification issuance
- 23 May 2024
- Date of expiration
- 7 June 2027
- Certification body
- BCC
- Accreditation
- CNAS C016-M (Management System)
- Registered & operation address
- 401, Building 2, No. 7 Industrial Zone, Yulv Community, Yutang Street, Guangming District, Shenzhen, Guangdong, P.R. China
The information of this certificate is available on the CNCA website: www.cnca.gov.cn.
Certification marks and logos belong to their respective owners and are shown to identify the issuing bodies.










